Shoe Companies Lead Retailers' Price Hikes Following Tariffs -- Market Talk

Dow Jones
Jun 26, 2025

1402 ET - A few retailers have started to raise prices, and shoe companies are leading the way, Deutsche Bank analyst Krisztina Katai says. Skechers, Nike and Lululemon are the only brands among 11 apparel companies that have raised prices in the U.S. since mid-April, when new tariffs were announced, but Katai expects other retailers will ramp up prices in late summer and fall. Skechers has raised prices the most frequently, doing so in four separate weeks, and by the greatest amount, with a 9% increase in blended average selling price since the end of March, Katai says. Footwear companies started raising prices earlier: Skechers started around April 7 while Lululemon waited until mid-June. (katherine.hamilton@wsj.com)

 

(END) Dow Jones Newswires

June 25, 2025 14:02 ET (18:02 GMT)

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