导读:不再像自己,但也不像瑞幸。这是入华25年来,星巴克第一次直接大规模降价。6月10日,星巴克对旗下星冰乐、冰摇茶、茶拿铁三大非咖系列产品,做了一轮价格下调。调整后,多款饮品价格回到了20元以下。01忘掉自己这一切背后的动因,是中国市场剧烈震荡的业绩。2024财年,星巴克中国营业收入约210.55亿元,同比下降1.4%,同店销售额同比下降8%——而这还是中国市场调整后反弹的结果。事实上改变早已...
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