RedCloud Holdings plc has unveiled its innovative TradeX program, designed to address inefficiencies in the supply chain of fast-moving consumer goods (FMCG) in emerging markets. This initiative facilitates bulk trading of essential products, aligning market supply with demand. The TradeX program, which has been successfully piloted in Nigeria, is now operational in Nigeria, Brazil, South Africa, and Argentina. It enables traders to conduct transactions via phone and WhatsApp, maintaining traditional business relationships while transitioning to digital trade. RedCloud earns transaction fees for matching buyers and sellers. The company aims to enhance TradeX with agentic AI brokers to expedite bulk trade deals, further extending the reach of FMCG sales teams.
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