国货之光:上美股份“618”全域领跑,解码国货美妆的长期主义

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Jun 30, 2025

在消费精细化与技术升级交织的2025年美妆市场中,上美股份以“单聚焦、多品牌、全球化”战略为核心,依托多品牌矩阵与科研3.0体系的深度协同,在“618”大促中交出亮眼答卷。主力品牌韩束、第二曲线品牌newpage一页及安敏优全线爆发,以断层优势霸榜多平台,印证了上海上美化妆品股份有限公司CEO吕义雄的战略远见与国货美妆的崛起势能。主力品牌韩束全域爆发,销量再创新高上美股份旗下主力品牌韩束以科学抗衰...

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