6月30日，日前，胖东来创始人于东来在其抖音账号发布了胖东来与酒鬼酒的联名产品——“酒鬼酒自由爱”。

　　于东来介绍，“湘西的精神，湘西的传奇和胖东来的作品，让生活像艺术一样浪漫与唯美，马上与大家见面了，美丽湘西！”

　　今年2月，于东来赴酒鬼酒考察交流。彼时，于东来一行前往湘西，先后参观酒鬼酒文化馆、酿酒车间、基酒库等，详细了解酒鬼酒历史文化、发展历程、酿造技艺。

　　他表示，“希望未来在零售渠道拓展、产品创新推广等领域深度合作，携手共同把酒鬼酒打造为中国卓越企业。”

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责任编辑：杨赐

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