花旗研究报告指，以固定汇率计，普拉达(01913.HK) 去年收入增长17%，高于行业水平，而今年首季亦增13%。不过，增长主要来自MIU MIU，而核心品牌Prada则进一步放缓。而管理层以“增长为先”的理念，需要在广告推广、制造及IT基础设施上有更显著的投入。另外，集团计划2025至26年，MIU MIU的店铺面积增加10至15%，而Prada亦增加2至3%，该行认为会限制EBIT利润率扩张潜力。
该行对普拉达2025及26年的销售额、EBIT及每股盈利预测分别下调4%、6%及6%，以反映收入增长预期稍被下调、不利的外汇影响及持续的营运和资本支出投资。目标价由59.8元降至52.3元，予“中性”评级。(ss/da)(港股报价延迟最少十五分钟。沽空资料截至 2025-06-27 16:25。)
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