科技记者马克・古尔曼发文，认为苹果公司在可穿戴设备业务方面的营收已经开始下滑，并且未来还将持续下降，认为公司应当考虑开发智能戒指。古尔曼指出，很多消费者并不习惯佩戴智能手表，主要原因在于他们本身就不喜欢佩戴手表。同时，许多使用Apple Watch的消费者会根据当天的穿搭更换表带，相比之下，智能戒指作为配饰会更简单。
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