周大福珠宝(01929.HK) 董事总经理黄绍基接受访问时指，集团最新6月份销售维持改善势头，有信心全年同店销售可重新增长。他认为销售改善主要是受惠股市畅旺，至于内地消费气氛亦稳中向好，消费者对一些地缘政治消息已开始消化，不过消费者习惯有所改变，更喜欢体验。
集团近年亦加大在这方面部署，包括为品牌转型，推出更多与文化、旅游及体育相关的IP合作。黄绍基透露，周大福的自家IP“传福系列”，去年4月推出，去年度已实现销售达40亿元；今年4月推出的“传喜系列”，一个多月来亦已累售4亿元。
门店方面，黄绍基指集团目前仍处于调整期，今年度仍要关店，冀今个财政年度完成优化店铺网络工作，明年度“可轻松一点”，届时会再考虑是否恢复扩张。他提到，过去12个月新开店铺的同店销售，较现有旧店高出三成。公司今年将新增20间新形象店，当中包括在香港。
黄绍基又指，近年金价波动，金价过高有时确会遏抑顾客的购买意欲，故今年产品策略更为平衡，看好镶嵌珠宝销售将见底回升，加上近年有对手减低在珠宝方面的投入，令竞争减少，未来将加强推广。(ss/da)(港股报价延迟最少十五分钟。沽空资料截至 2025-06-27 16:25。)
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.