格隆汇6月30日｜花旗发表研究报告指，耐克截至5月底止末财季销售超出预期，但毛利率略微走弱。尽管耐克管理层表示假日订单量有所增加等，但花旗认为，其销售能否持续复苏和幅度最终将由零售端的消费者决定。鉴于耐克销售和毛利率假设提高，并基于折现现金流模型，花旗将对其目标价从57美元上调至68美元，相当于预测2026和2027财年企业价值对EBITDA倍数分别28倍和23倍。
花旗予耐克“中性”评级，认为其是全球运动鞋及服装市场的主导者。花旗指，过去几年中，耐克关键产品的过度分销和高促销力度对其销售和利润率造成了压力。虽然新管理层正在推动业务转型，但该行认为品牌管理问题及全球市场的宏观逆风将在2026财年继续拖累销售和利润，业务转机最早要到2027财年才可能出现。
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