波司登“高端化”:回归羽绒服主业 押注“户外风”冲击奢侈市场

财中社
30 Jun

多元化转型铩羽而归后,回归羽绒服赛道的国民品牌“波司登”正在和“加拿大鹅”比拼高端市场。上周五晚,波司登(03998)发布截至3月末的2025财年业绩报告:公司收入同比上升11.6%至约259亿元,股东应占溢利35.1亿元,同比增长14.3%。高端化提速 对标加拿大鹅在国内高端羽绒服市场逐渐升温的背景下,波司登正加速向“户外奢品”靠拢。尽管“加拿大鹅”(Canada Goose)近年来走红社交平台...

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