摩根士丹利发表研究报告指，老铺黄金无惧限售股解禁，凭借新店成功开业，股价表现强劲。大摩将老铺黄金目标价定为865港元，基于预测2025年市盈率33倍，对应1.4倍的市盈增长率(PEG)，与中国整体消费板块平均水平一致，评级“与大市同步”。 大摩指，老铺黄金此轮股价上升主要受强劲的需求动能推动，以及新加坡和上海新店成功开业，且下半年有稳健的新店开业计划。公司于6月28日开设上海国际金融中心(IFC)第三家门店，并于6月28日至7月6日期间推出新店开业促销活动，需求强劲。
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