当体育IP成为金融机构有效触达客群的流量入口,当金融服务成为激活体育消费的核心引擎,“苏超”赛场不仅见证着数万观众的呐喊狂欢,更成为关于流量变现、生态共建、价值共创的标志性事件。江苏银行在手机银行开设“苏超专区”,以免费门票、赛事直播吸引年轻客群;中国平安为南通队全体球员提供“黄金腿”保险保障;支付宝借冠名徐州队的契机,联合政府发放6万余个数字人民币红包,以满减优惠与支付场景打通金融消费闭环……...
Source Link当体育IP成为金融机构有效触达客群的流量入口,当金融服务成为激活体育消费的核心引擎,“苏超”赛场不仅见证着数万观众的呐喊狂欢,更成为关于流量变现、生态共建、价值共创的标志性事件。江苏银行在手机银行开设“苏超专区”,以免费门票、赛事直播吸引年轻客群;中国平安为南通队全体球员提供“黄金腿”保险保障;支付宝借冠名徐州队的契机,联合政府发放6万余个数字人民币红包,以满减优惠与支付场景打通金融消费闭环……...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.