** Shares of ad-tech firm Trade Desk TTD.O rise 2.6% to $73.9 premarket
** Citi Research raises PT for Trade Desk to $90 from $82
** "Our survey found TTD the clear market share leader and best performing demand side platform$(DSP)$ across key qualities including inventory and data" - Citi
** Citi said connected TV$(CTV)$ ad macro is healthy with 50% of CTV advertisers expected to increase spend next year and 80% over the next three
** 29 of 41 brokerages rate the stock "buy" or higher, 10 "hold" and 2 "sell" ; their median PT is $84 - LSEG
** Up to last close, stock had fallen 38.8% YTD
(Reporting by Harshita Mary Varghese in Bengaluru)
((HarshitaMary.Varghese@thomsonreuters.com))
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