财捷集团收购AI销售平台Relevvo以增强B2B业务互动

英为财情
Jul 01

Investing.com -- 财务软件巨头财捷集团( Intuit )(NASDAQ:INTU)已收购人工智能驱动的销售和营销平台Relevvo,双方公司宣布。交易的财务条款未披露。

Relevvo的技术追踪买家的在线活动,以识别需求和计划的迹象,帮助销售团队在合适的时机锁定最适合其产品的公司。

"Relevvo的人工智能技术能够完善理想客户画像,识别顶级账户并大规模生成个性化外联,其精准度和自动化水平远超市场水平,"财捷集团市场营销技术高级副总裁兼印度站点负责人Saurabh Saxena表示。

此次收购旨在通过将Relevvo的人工智能能力与财捷集团的客户数据相结合,增强财捷集团服务中端市场客户的能力。

Relevvo由Aashish Dhamdhere和Tushar Shanbhag四年前创立,他们致力于解决B2B销售和营销团队在面对静态意向信号和基于数量的方法时所遇到的挑战。

"我们设想了一个系统,能够及时提供最有价值的账户,并提供相关背景,以实现与买家的互动,"Dhamdhere在宣布收购的声明中表示。

Relevvo平台利用多维数据完善客户画像,实现精准的账户细分,并提供量身定制的营销活动。

本文由人工智能协助翻译。更多信息,请参见我们的使用条款。

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