一万亿美元的农村消费市场对沃尔玛和亚马逊意味着什么

新浪财经
Jul 01, 2025

一场围绕美国乡村地区、价值一万亿美元的争夺战正愈演愈烈,亚马逊(AMZN)和沃尔玛(WMT)处于这场战役的前沿。这两家零售巨头正积极在农村社区拓展其电子商务和配送能力,希望开拓这一在很大程度上未被充分服务的消费市场。“农村消费者的支出比你想象的要多,”摩根士丹利的分析师在一份新报告中表示。该公司指出,美国农村市场在个人用品消费方面存在一万亿美元的机遇,农村家庭的支出约为城市消费者的 95%。近 ...

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