德炻咨询创始合伙人:哈根达斯、星巴克搞联名讨好年轻人是老黄瓜刷绿漆

睿见Economy
01 Jul

  Deep Svnergy德炻咨询创始合伙人唐诗宇佳在直播中表示,哈根达斯和星巴克等老品牌做一些联名讨好年轻人,但这种方式有点不伦不类,是老黄瓜刷绿漆。因为年轻人可能会为IP文化买单,但是他并不是为星巴克买单。对于星巴克、哈根达斯一方来说,往往是把另外一个IP搞得更好了,自己并没有获得任何的好处

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