达势股份因市而谋,逆势扩张

东吴证券
Jul 01

达势股份为达美乐比萨在中国大陆、香港及澳门的独家总特许经营商。早期由于经营权分散,且几经易主经营不稳、日常经营本土化程度不足,发展稍显滞后。2017年5月现任首席执行官王怡加入公司,启动内部改革:聘用本地高层、调整经营战略,扩张门店、布局外送、优化菜单。多措并举下,截至2024年底,公司门店已成功扩展至39个城市,门店总数达1008家。门店快速扩张的同时,公司营收也实现高速成长,2020-2024...

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