编者按:本文来自微信公众号 观潮新消费(ID:TideSight),作者:刘萍,编辑:杜仲,创业邦经授权转载。在便利店冰柜,往往能清晰看到饮料行业的消费趋势。曾经,这里是碳酸饮料和果汁的天下,后来气泡水和无糖茶轮番称王。去年夏天,中式养生水成了冰柜的新晋顶流。不同于西方功能性饮料的“科技感”营销,中式养生水更强调“天然”“温补”等东方养生哲学。这种独特的价值主张,使其既能吸引追求健康的年轻消费群体...
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