攻入星巴克大本营!瑞幸咖啡进军美国市场,首批门店开业

快科技
01 Jul

快科技7月1日消息,日前,瑞幸咖啡在小红书上宣布,其在纽约的首批美国门店开业,这家在本土市场超越星巴克的中国连锁咖啡品牌攻入星巴克大本营,进一步加大竞争攻势。

瑞幸咖啡在纽约开设的两家门店分别坐落于曼哈顿百老汇大道755号与第六大道800号。

据媒体报道,有业内人士分析,这两处选址毗邻纽约大学,便于精准覆盖庞大的中国留学生消费群体。

据了解,瑞幸咖啡2023年总净收入首次突破200亿元大关,首次超过星巴克在中国的销售额。

截至2023年年底,瑞幸咖啡在国内的门店数量达到16218家,成为中国市场上规模最大的咖啡连锁品牌。

目前,瑞幸咖啡在全球拥有超过2.4万家门店,并在寻求扩张。

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