文源 | 源媒汇作者 | 周艺编辑 | 苏淮刚刚到来的7月,日化消费巨头宝洁,将开启为期两年的重组计划。该计划除了会剥离部分非核心品牌,还会进行全球范围的裁员,数量大约是7000人。近期,唯品会分管品牌和营销的原副总裁冯佳路,因涉及贪腐问题被公安机关调查,引发市场关注和舆论热议。冯佳路的营销管理经验起步于宝洁,曾担任宝洁旗下护肤品牌玉兰油中华区的品牌总监,之后也曾在公关公司万博宣伟担任顾问。冯佳路...
Source Link文源 | 源媒汇作者 | 周艺编辑 | 苏淮刚刚到来的7月,日化消费巨头宝洁,将开启为期两年的重组计划。该计划除了会剥离部分非核心品牌,还会进行全球范围的裁员,数量大约是7000人。近期,唯品会分管品牌和营销的原副总裁冯佳路,因涉及贪腐问题被公安机关调查,引发市场关注和舆论热议。冯佳路的营销管理经验起步于宝洁,曾担任宝洁旗下护肤品牌玉兰油中华区的品牌总监,之后也曾在公关公司万博宣伟担任顾问。冯佳路...
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