拉夫劳伦的中国学徒比音勒芬仍然在“老钱风”这场时代赐予的红利中被落下,究其根本,是它的品牌价值与品牌底蕴尚未能形成品牌的护城河。作者|二毛这段时间,比音勒芬的创始人谢秉政很忙,忙着安抚股东,忙着“带孩子”。比音勒芬近来的市值缩水严重——从2023年的200亿降至不到100亿,利润也出现了自上市以来的首次负增长,谢秉政需要给焦躁的股东们一个合理解释。同时,陪伴了集团22年的原总经理申金冬提前2年辞职...
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