收购英国瑜伽品牌,宝尊电商为何热衷靠“买买买”

北京商报
Jul 03, 2025

转型中的宝尊电商还在“买买买”。7月3日,北京商报记者获悉,宝尊电商收购英国瑜伽服品牌Sweaty Betty中国区业务。  Sweaty Betty成立于1998年的英国伦敦,专注于契合女性需求的运动服饰,用鲜亮的花色赋予女性健身时尚感,定位高端女性运动服饰。Sweaty Betty拳头产品“训练紧身裤”在天猫旗舰店原价750—1180元不等,训练上衣原价480—750元不等,产品售价与...

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