去年砸19亿销售费用,毛戈平“翻车”不奇怪

金色光
Jul 04

作为“国货彩妆第一股”,毛戈平去年一年烧掉了19亿元销售费用。但激进的营销策略容易招致反噬,公司正陷入虚假宣传的舆论漩涡。来源:摄图网“奢华鱼子面膜”被指虚假宣传,零售额8个亿,每克售价超10元南方都市报7月2日报道,北京伍庚电子商务有限公司在销售毛戈平(01318.HK)的奢华鱼子酱面膜产品时,商品标题中含有“舒缓”,与该商品在国产普通化妆品备案信息网站上备案的“功效宣称08修护,11保湿,15...

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