时隔5年重回美国,瑞幸首店紧贴星巴克,不再走“9.9元”路线

国际金融报
03 Jul

6月30日,瑞幸咖啡美国首批门店正式开业。这或将是瑞幸发展历程上的里程碑式节点:2020年6月29日,其因财务造假风波在美国纳斯达克主板停牌交易。时隔五年,瑞幸以一种全新的姿态重回美国,这里是全球最大咖啡消费市场,也是星巴克的“大本营”。距离星巴克不到100米瑞幸闯美,一次性在纽约曼哈顿开出两家门店。一家位于百老汇大道755号,紧邻纽约大学,覆盖年轻学生群体;另一家位于第六大道800号,处于...

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