6月30日瑞幸咖啡在纽约的首批美国门店开业这家在本土市场超越星巴克的中国连锁咖啡品牌进一步加大了竞争攻势。位于纽约第六大道800号的瑞幸咖啡新店周一顾客盈门很多消费者通过瑞幸应用享受1.99美元的饮品优惠。在2020年因财务造假丑闻而被纳斯达克摘牌之前瑞幸咖啡在中国迅速扩张。更换领导层后瑞幸咖啡于2023年超越星巴克成为中国市场最大的咖啡连锁品牌。目前瑞幸咖啡在全球拥有超过2.4万家门店并在寻求扩张。
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