面对机遇与挑战并存的饮料市场,怡宝母公司正大力深挖产品价值护城河。小食代留意到,今年以来,华润饮料密集官宣新品,涉及包装水、运动饮料、植物饮料、无糖茶、即饮咖啡、水果饮料多个品类。可以说,2025 上半年是华润饮料新品数量最多的上半年。从新品来看,华润饮料正加速向综合型水饮巨头迈进,在深耕包装水核心业务的同时,加大布局第二增长曲线饮料业务的力度,掀起一场多品类、多口味、多规格的“创新风暴”。深化...
Source Link面对机遇与挑战并存的饮料市场,怡宝母公司正大力深挖产品价值护城河。小食代留意到,今年以来,华润饮料密集官宣新品,涉及包装水、运动饮料、植物饮料、无糖茶、即饮咖啡、水果饮料多个品类。可以说,2025 上半年是华润饮料新品数量最多的上半年。从新品来看,华润饮料正加速向综合型水饮巨头迈进,在深耕包装水核心业务的同时,加大布局第二增长曲线饮料业务的力度,掀起一场多品类、多口味、多规格的“创新风暴”。深化...
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