中式饮品出海提速 重塑味蕾掀起新风潮

中国新闻网
04 Jul

“星巴克应该小心了。”  这是一名美国记者在试饮瑞幸咖啡后的直观感受。  6月底,瑞幸咖啡在纽约开设两家门店。不少美国消费者并未听说过这个中国品牌,却对它的原味冷萃赞不绝口;有人偏爱冰椰拿铁,认为其品质“完全可以和星巴克媲美”。  更重要的是,瑞幸咖啡在美售价区间为3.45美元至7.95美元,新用户下载App后还能享受折扣优惠,性价比远高于星巴克。  瑞幸咖啡进军美国,在纽约开设两家门店。   ...

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