新消费时代,百威亚太们需要啤酒版“Labubu”

Ofweek光电信息网
02 Jul

盛夏已至,又到了烧烤配啤酒的黄金时节,啤酒厂商的“夏季攻势”正如火如荼。然而,旺季之下是酒企们止不住的颓势。继去年成为整个食品饮料行业唯一下滑的品类之后,啤酒仍在存量与缩量之间徘徊。国家统计局数据显示,2025年1-5月中国规模以上啤酒产量同比下降0.3%。面对持续萎缩的产量,啤酒企业一面继续冲刺高端化与年轻化转型,一面悄然掀起密集的权力更迭。今年以来,百威亚太、珠江啤酒、华润啤酒纷纷换帅。直至6...

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