预计2Q25流水同比基本持平:在劳动节长假线下客流增长、“618”购物节提前开跑等因素的影响下,2Q25的终端消费需求相较去年同期更多向5月集中。我们预计4月李宁全渠道流水同比增长低单位数,而5月流水增幅进一步扩大至中、高单位数,但进入6月以后,整体流水同比录得显著下滑。基于以上,我们预测李宁品牌2Q25整体流水同比基本持平或微正。基于行业整体较为浓重的促销环境以及线下门店较弱的客流趋势,我们预测...
Source Link预计2Q25流水同比基本持平:在劳动节长假线下客流增长、“618”购物节提前开跑等因素的影响下,2Q25的终端消费需求相较去年同期更多向5月集中。我们预计4月李宁全渠道流水同比增长低单位数,而5月流水增幅进一步扩大至中、高单位数,但进入6月以后,整体流水同比录得显著下滑。基于以上,我们预测李宁品牌2Q25整体流水同比基本持平或微正。基于行业整体较为浓重的促销环境以及线下门店较弱的客流趋势,我们预测...
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