今夏啤酒之争:头部企业高端博弈,区域品牌钻缝逆袭!

酒通社
04 Jul

当Z世代在精酿酒馆为一杯浑浊IPA买单,当露营党在便利店货架前纠结于12元听装白啤还是18元果味精酿,当工厂直供的鲜啤桶悄然出现在社区团购群...啤酒江湖的硝烟,正从我们熟悉的绿瓶、红罐战场,蔓延至一个更高维、更细分、更残酷的竞技场。存量竞争下的焦虑与突围2024年,中国啤酒行业年报集体传递出一个冰冷信号:“以量取胜”的时代彻底终结,残酷的存量竞争时代已全面来临。总量见顶,微增下的暗流涌动:...

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