Adidas Looks Better Positioned Than Peers to Counter Tariffs With Price Hikes -- Market Talk

Dow Jones
Jul 03

1456 GMT - Adidas seems to be well-positioned compared with peers when it comes to price adjustments due to U.S. tariffs, Citi analysts say in a research note. President Trump on Wednesday announced a tariff agreement with Vietnam, a key manufacturing hub for sporting-goods companies. When providing a guidance for the current year, Adidas noted that the external volatility and macroeconomic risks had increased significantly. "In our view, the picture today remains similar, with ongoing volatility in respect of tariff announcements and global geopolitical uncertainty," the analysts say. The first hit from tariffs should have been toward the end of the second quarter, with a more significant impact in the second half, Citi says. Adidas could pass on 50% of the associated costs, the analysts add. Shares are down 0.5%. (andrea.figueras@wsj.com)

 

(END) Dow Jones Newswires

July 03, 2025 10:56 ET (14:56 GMT)

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