(文/刘媛媛 编辑/周远方)当中国茶饮巨头们沿着海上丝路在东南亚肉搏时,谁也没想到,蜜雪冰城会在中亚落下一颗孤子。不久前,这个以“高性价比”横扫全球的冰淇淋与茶饮品牌,悄然在哈萨克斯坦阿拉木图开出首店。200坚戈(折合约 2.8 元人民币)的冰淇淋、900坚戈的珍珠奶茶,直面当地动辄2000坚戈的咸奶茶挑战,迅速吸引大量消费者关注和讨论。当地留学生反映,开业不久,前来购买的消费者众多,尤其是饭点...
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