高德康:波司登穿越周期的秘密

中国经营报
Jul 04

中国服装龙头企业波司登的成长历程常被业界和学界津津乐道。从江苏常熟的8台缝纫机起步,波司登创始人、波司登集团董事局主席兼总裁高德康用49年时间将波司登打造成全球羽绒服行业标杆。波司登成长几经波澜。1994年,羽绒服滞销严重,高德康亲赴东北调研,革新产品设计;2018年品牌转型阵痛中,高德康果断剥离非核心业务,聚焦核心主业,守住本心。再回首,与波司登同期创建的服装企业,市场影响力同等量级的已经...

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