需求深度细分:消费需求深度分层,功能、情感和文化构成需求的三种底层属性,针对这三种需求属性的极致演绎,体现为:功能消费的质价比、情绪消费的高传播、文化消费的强溢价,催生出一批新兴消费品牌。供给格局裂变:分析完需求细分后,渠道变革、电商带来新品牌机遇,往往是细分新兴品牌崛起的重要先决条件,我们发现有一部分消费品类电商渠道在流通格局中的份额不断走高供给格局裂变:在需求细分、渠道变革的背景下,我们发现有...
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