后台回复品牌免费送你《135本品牌营销必读书》作者| 林川来源 | 品牌头版火锅行业,越来越卷了。有的品牌打价格战,有的主打服务升级,“火锅一哥”除了变身“夜店”卷氛围感外,在这场没有硝烟的战争中还选择了一条看似朴素、实则别有深意的路径:做拌饭。没错,就是那个你熟悉的海底捞,最近在北京、西安、成都等多个城市,悄悄上线了一百多家“海底捞·拌饭”外卖店。为此有人调侃道,“海底捞火锅吃不起,但拌饭吃得起...
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