2025年过半,回看长视频行业,喜忧参半。喜在于,上半年,长视频平台都在走向盈利的路上。今年一季度,优酷实现20年来的首次盈利;爱奇艺、腾讯视频连续盈利三年……长视频平台都告别烧钱阶段,找到盈利路径。忧在于,上半年,与往年相比,长视频平台爆款输出不稳定、短剧对长剧的市场冲击只增不减,长视频平台也在寻求转型突围。当行业风向从“拼数量”转向“拼内容质量”,爱优腾芒都没有放慢内容转型的步伐,反而都在积极...
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