中金发表研究报告指，预计在相对稳定消费环境和更丰富产品升级或推新(如升级供应链技术以提供口感更新鲜的产品等)带动下，蜜雪集团国内同店增长及开店有望维持稳健较快表现(2025年同店增速有望好于24年的1%左右水平)。此外，蜜雪积极开拓海外新市场，如公司计划25年在巴西开出首家门店、未来建设供应链工厂以实现本地化产销闭环，3月28日宣布正式开放日本加盟。 考虑国内同店和开店趋势向好，中金分别上调蜜雪集团2025至2026年归母净利润预测7%、7%至54.5亿、65.1亿元。鉴于公司较强利润掌控度和进入港股通的催化，上调目标价18%至555港元，分别对应2025、2026年36、30倍市盈率，维持“跑赢行业”评级。
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