“洞门”永存:Crocs卡骆驰如何把洞洞鞋变成社交货币

第一财经
04 Jul

引言:洞洞鞋的逆袭——一场商业与消费心理学的双重胜利   在大众审美持续变动与社交文化高速演化的背景下,全球创新休闲鞋知名品牌,洞洞鞋的先锋Crocs卡骆驰,却凭借其充满活力的洞洞鞋设计,获得了消费市场持久的青睐。最初以舒适实用着称的功能性鞋履品牌 Crocs,如今已华丽转身,成为 Z 世代追捧的潮流符号。集团财报显示,2024年Crocs旗下主品牌收入达32.78亿美元(约合人民币234亿元),...

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