7月2日淘宝闪购官宣投入500亿补贴用户和商家。最新数据显示，补贴首日淘宝闪购订单显著增长，有589个零售品牌当日订单量比5月2日(淘宝闪购业务全量上线)增长超100%，其中熟食、酒水乳饮品类的单量翻倍。 食品、药品、3C数码、运动鞋服、鲜花等品类在淘宝闪购的订单增幅显著。补贴投入当天，农夫山泉订单环比增长504%、联想订单增长467%、飞利浦订单增长350%、赵一鸣订单增长420%，雪花、好想来、零食很忙等单量更是超10倍飙升。鲜花新品牌鲜花使者订单增长410%，老字号云南白药订单增长达303%。
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