每经记者|舒冬妮 每经编辑|陈俊杰今年5月,携程集团发布2025年一季报,公司销售及营销费用同比激增30%至30亿元,引发资本市场关注。7月2日,携程集团联合创始人、董事局主席梁建章在接受《每日经济新闻》记者采访时表示,营销费用增长主要是用于海外投放,从效果来看,也带动了海外业务大幅增长,远高于国内业务增长,尤其是入境游在成倍增长。
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