阅文独家战略投资毛绒潮玩品牌“超级元气工厂”|独家

36氪未来消费
02 Jul

本次投资是阅文衍生品业务扩大版图的一环。作者|王毓婵编辑|乔芊据36氪独家获悉,国内著名毛绒潮玩品牌“超级元气工厂”向阅文集团独家开放战略投资,交易完成后,阅文作为唯一外部投资方获得该公司10%股权。“超级元气工厂”品牌所属的母公司杭州乐橙品牌管理有限公司为毛绒玩具行业公司,该笔投资是国内垂直毛绒玩具行业可查询的首例获得主流投资机构的公开募资案例。公开信息显示,超级元气工厂前身为毛绒玩具供应链公司...

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