6月27日,一份超预期的财报,推动耐克股价直接暴涨17%。市场的预期升温,来自对耐克回归运动核心的“Win Now”计划的认可。当前,运动用品市场正在进入一个十字路口。决定性的影响因素,是市场逻辑的切换。消费者需求升级,改变了品牌的影响模式。为此,耐克深入运动场景,以情绪价值为纽带,深度链接用户。同时,强化耐克基因,继续通过创新产品的打造,满足市场最核心的需求点。耐克,正在全方位地回归运动这个主场...
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