Hyundai Motor (KRX:005380) opened a new showroom and research lab called UX Studio Seoul, which will study in-car user experiences and develop next-generation software, Bloomberg News reported Wednesday.
The facility showcases the Pleos Connect infotainment system, featuring an AI-powered voice assistant that handles complex commands. It also includes real-world driving simulators to gather user interaction data, the report said.
Shares of Hyundai Motor rose nearly 1% in recent trade.
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