2025无糖茶半年报来了!新品数量减少80%

食品招商网
Jul 02, 2025

作为过去几年饮料市场最耀眼的增长极,无糖即饮茶在2025年上半年展现出显著的阶段性转折。随着品类在一、二线核心市场的渗透率趋近饱和,叠加线下便利店、商超等核心渠道的货架争夺战日趋白热化,以及消费者对“无糖”概念的新鲜感红利逐渐消退,这个曾年增速超100%的明星品类,在2025年2、3月连续两个月录得销售额同比负增长(马上赢零售监测数据)。这一关键信号清晰标志着无糖茶赛道正式告别野蛮生长,步入了比拼...

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