文丨胡昊或许,老铺黄金的聪明之处就在于,他没有给自身品牌做明确定位或对标,这种有意营造出的模糊感或独特性,恰恰是助推其形成目前资本价格和舆论热度的重要催化剂。尽管 “古法黄金” 这一标签反映出老铺所属的行业赛道和业务属性,但从资本市场 100 倍的 PE 水平和媒体舆论时常将其对标爱马仕门店坪效的呈现结果来看,市场对老铺的想象力可能早已跳脱出了金铺/金饰行业的一般商业逻辑。现在老铺所展现的一个概念...
Source Link文丨胡昊或许,老铺黄金的聪明之处就在于,他没有给自身品牌做明确定位或对标,这种有意营造出的模糊感或独特性,恰恰是助推其形成目前资本价格和舆论热度的重要催化剂。尽管 “古法黄金” 这一标签反映出老铺所属的行业赛道和业务属性,但从资本市场 100 倍的 PE 水平和媒体舆论时常将其对标爱马仕门店坪效的呈现结果来看,市场对老铺的想象力可能早已跳脱出了金铺/金饰行业的一般商业逻辑。现在老铺所展现的一个概念...
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