Domo Inc. has announced that influencer platform Later is leveraging Domo's AI and data platform to manage and scale its burgeoning data needs. This collaboration allows Later to collect, visualize, and utilize its data effectively, driving decisions and enhancing its leadership in the retail and marketing sectors. As Later experienced significant growth in 2022, it faced challenges in handling the influx of data while providing valuable insights to its social media creators. With Domo's support, Later is now better equipped to help its creators generate revenue more efficiently, identifying successful strategies and offering actionable insights. This partnership marks a significant step for Later in transforming influencer marketing into a robust revenue-generating channel, rivaling traditional paid search and social media strategies.
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