亿滋国际的零食投资战略:从内部创新到外部合作的转型之路

农食网
02 Jul

自2018年推出SnackFutures以来,亿滋国际Mondelēz International一直通过这一投资平台巩固其在全球零食市场的领导地位。然而,近年来,SnackFutures的角色发生了重大转变,从内部创新和品牌开发,逐渐转向战略性外部投资。SnackFutures的这一变化反映了消费品巨头对创新方式的重新思考。在应对成本上升等经济阻力的背景下,许多公司正在调整其创新策略。例如,...

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