36氪获悉,名创优品“大店战略”迎来里程碑式突破。其位于上海南京东路的MINISO LAND全球壹号店开业仅9个月实现单店销售额突破1亿元,其中IP系列产品贡献高达79.6%的销售占比。MINISO LAND全球壹号店以"兴趣消费"为核心理念,自2024年10月开业以来,已累计发布超135个IP系列,包括12档全球首发IP。截至目前,名创优品已在全国布局10家MINISO LAND门店,覆盖上海、...
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