零售操盘手贺曼:星巴克应该学习肯德基做好本土化

睿见Economy
Jul 01, 2025

  零售操盘手贺曼在直播中表示,星巴克应该学习肯德基在中国做好本土化。因为消费者有归属性,如果国际品牌不做好本土化,就只是一个到中国来挣钱的企业。他建议,可以做一些国潮元素。

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