据澎湃，亚马逊海外购宣布，其专为中国消费者打造的首个年度级夏日大促“海折节”将于7月8日至12日正式开启，将有超过三万个国际品牌、200多万件海外商品参与本次“海折节”。期间，亚马逊海外购全新“进口超市”频道也将正式上线，聚焦高复购消费场景。 据亚马逊中国副总裁、亚马逊海外购中国及亚马逊新加坡电商负责人李岩川介绍，“海折节”期间，消费者可享受全球零门槛包邮、海外好物最快2日达等多种购物体验：“通过与顺丰的深度合作，我们将国际直邮的平均配送时间缩短超2天。此外，宁波保税仓的配送时效在今年5月同比提升超25%。”李岩川还解释道，根据亚马逊的观察，随着暑假的开始，“全球的家长在这段时间都比较喜欢买东西”，所以选择将“海折节”放在7月举办。
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